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Greenwood Creative Work Order

Company Name

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Project Description(*)

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Please avoid generic terms like "Postcard" but be specific - "March 2012 Fundraising Postcard"
Due Date

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Project Contact(*)

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Contact's Email(*)

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Contact's Phone

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Would you like to fill out a creative brief?

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Creative Brief

CB_textarea<h2>Creative Brief</h2> <h3>Objective:</h3> <p>Please state the purpose or goal of this project.</p><hr> <h3>Deliverables:</h3> <p>Please outline the items you will receive upon the project's completion:</p> <p><ol><li> First Item</li><li> Second Item</i><li> ....</li></ol></p><hr> <h3>Target Audience:</h3> <p>Provide information about your target audience that may influence the project, this can include their typical behaviors, way of thinking on a subject, or culture</p><hr> <h3>Key Benefit:</h3> <p>What separates you specifically from your competition. Usually this is why a customer/donor will choose you over others </p><hr> <h3>Reasons to Believe:</h3> <p>These are the proof points as to why your potential customer/donor would believe you can provide that benefit</p><hr> <h3>Tone:</h3> <p>How do you want this creative to sound, look, feel? Funny? Legalistic? Laid back? Serious? Fearful? Inspiring?</p><hr> <h3>Competitors:</h3> <p>This can be direct competitors, mindsets, or indirect competitors like "busy schedule".</p><p></P>

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Other Information

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Billed as part of as part of existing contract terms?

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Desired Budget

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